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The primary presidential marketing campaign that Atwater managed was a bid to acquire an acquaintance of his elected as university student-human body president—against the Pal’s needs. He produced a list of Bogus achievements and devised a fake ranking program that rated his Good friend first. He plastered the school with posters declaring his Pal’s System of Phony guarantees of “Totally free Beer on Tap inside the Cafeteria—Totally free Dates—Cost-free Women.” The campaign took a darker turn when Atwater’s sidekicks stomped over the bare feet of a hippie-like college student right until his ft bled profusely.

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Several of the memorabilia was astonishing. Despite Atwater’s effectively-deserved name for operating racist campaigns, there were pleasant personal notes and pics of him with Al Sharpton and James Brown, whose onstage acrobatics Atwater was famous for attempting to mimic in his very own blues-guitar performances. There were also personal notes from underground-film stars on the John Waters period. In keeping with his daughter, Atwater was a huge underground-film aficionado.